I’m a social media strategist and content creator with a passion for sports, storytelling, and building community through digital platforms. At DraftKings, I lead content strategy and execution across Instagram, TikTok, Facebook, and X — driving engagement with trend-driven campaigns, bold creative, and a strong brand voice. Before that, I created daily content as talent at Barstool Sports, helping grow their gambling audience and boosting visibility for niche sports like FCS football.

I’ve worked across every layer of content — from ideation and graphic design to short-form video editing and AI integration — and I love turning moments into momentum. Whether I’m behind the scenes managing content calendars or in front of the camera on a podcast, I’m always thinking about how to connect with people in a way that feels fresh, relevant, and real.