I’m a social media strategist and content creator with a passion for sports, storytelling, and building community through digital platforms. At DraftKings, I lead content strategy and execution across Instagram, TikTok, Facebook, and X, driving engagement with trend-driven campaigns, bold creative, and a strong brand voice. Before that, I created daily content as talent at Barstool Sports, helping grow their gambling audience and boosting visibility for niche sports like FCS football.

I’ve worked across every layer of content, from ideation and graphic design to short-form video editing and AI integration. I love turning moments into momentum. Whether I’m behind the scenes managing content calendars or in front of the camera on a podcast, I’m always thinking about how to connect with people in a way that feels fresh, relevant, and real.